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Project Overview
This project showcased my expertise in HTML email development and deliverability optimization. The client’s promotional email template was landing in spam and had inbox placement issues. The original version contained spam-triggering language, structural HTML problems and lacked proper authentication setup. By rebuilding the template, refining content, I significantly improved inbox placement, enhanced engagement, and overall performance reliability.
What I handled
Rebuilt the entire HTML email from scratch
Cleaned and optimized code structure
Matched typography with the main website for brand alignment
Rephrased spam-triggering words and statements
Ensured responsiveness across desktop and mobile devices
Accessibility-optimized for better engagement and readability
Followed email marketing and coding best practices
Impact
The email significantly improved inbox placement by reducing spam filtering issues while delivering a cleaner, fully responsive layout optimized for both desktop and mobile devices. It enhanced brand consistency by aligning the email design with the website’s styling, improved engagement through better readability and structured content, strengthened sender reputation through proper authentication setup, and optimized the template for long-term deliverability and sustainable email performance.
Tools/Skills
Google Sites
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